The broadcast sponsorship

The telecoms provider, TalkTalk, is extending its existing relationship with 'The X Factor' to become the exclusive broadcast sponsor of 'The X Factor USA' on ITV2.
The broadcast sponsorship was negotiated between ITV Commercial and TalkTalk directly and will include sponsorship bumpers either side of the ad breaks. The idents will be created by CHI & Partners.
The American version of 'The X Factor' was replaced by Pussycat Doll Nicole Scherzinger, which made headlines earlier this year when Cheryl Cole, the Girls Aloud band member and a judge on the UK version of the show until last year.